Wow! I knew there would be a lot of library YouTube videos but I didn't expect how fantastic some of them would be! It was hard to chose just one to embed!
I definitely think YouTube is a great way to reach library users, and I think its marketing potential is greater than some of the other tools, like podcasts. The challenge in using YouTube though is finding a way to stand out from every other YouTube video, whilst still providing users with some information about library services. I think YouTube has a lot of potential - it can be a much nicer format than the standard lecture spiel about what the library offers (important information I know, but not retainable for new users) by offering acting, and allowing for props and humour. Plus we know most of our students are familiar with it.
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